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Marriott Bonvoy came to us to resolve delays in launching enrollment promotions caused by inflexible IT systems and slow customization across global markets. They needed a faster, adaptable solution to support regional differences, language requirements, and seamless member benefits while improving time-to-market efficiency.

Marriott Bonvoy, the global loyalty program for Marriott International, sought to enhance its membership experience through streamlined and dynamic enrollment promotions.

Aimed at attracting new members while engaging existing ones, the challenge lay in the ability to quickly and efficiently launch these promotions across various global markets.

Working closely with Marriott, we developed a robust platform that not only simplified the enrollment process but also ensured real-time integration and seamless user experiences.

This platform empowers Marriott to effectively manage and customize promotions across multiple languages and regions, all while maintaining the brand’s high standards and compliance with legal requirements.

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Their Challenge

Marriott Bonvoy faced significant delays in launching enrollment promotions due to time-consuming IT processes and a lack of flexibility in their existing systems.

The need for a faster time-to-market was critical, especially given the diverse global markets they serve.

Each promotion required customization to cater to different languages, legal requirements, and regional preferences, making the process cumbersome and prone to errors.

Additionally, the challenge extended to maintaining ongoing business partnerships, where member benefits like instant upgrades hinged on quick and efficient enrollment processes.

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Our Solution

We developed a highly customizable platform that allows Marriott Bonvoy to streamline the design, configuration, and deployment of enrollment promotions.

By standardizing the types of promotions and integrating a two-way API with Marriott’s systems, we enabled real-time enrollment and immediate access to Bonvoy membership numbers.

Our platform accommodated the dynamic requirements of different regions, offering multi-language support and compliance with local privacy laws.

Additionally, we provided Marriott with a detailed guide, outlining which elements of the promotions could be modified, ensuring consistency and legal compliance.

This solution not only reduced time-to-market but also minimized errors and enhanced the overall user experience.

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Project Results

  • Faster Time-to-Market: Promotions now launch significantly quicker.
  • Global Reach: Support for 20 languages and region-specific promotions.
  • Enhanced User Experience: Real-time enrollment and immediate Bonvoy number access.
  • Streamlined Processes: Standardized promotions reduce errors and simplify management.
  • Increased Enrollment: Over 216% enrollment increase over a four-year period.
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